Download or read book Time to Market written by Cyril Charney and published by Society of Manufacturing Engineers. This book was released on 1991 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key manufacturing issue is speed strategy how to bring new products to market faster while maintaining quality and cost effectiveness. Time to Market: Reducing Product Lead Time is a book that managers at all levels will want to read. It will inform you of the importance of speed to your organization, share examples of how leading companies improved their customer responsiveness and brought new products to market faster, and provide evaluation tools you can use to implement key techniques within your own organization.