Search Results for: Transgenerational Marketing

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competit

Within corporate media industries, adults produce children’s entertainment. Yet children, presumed to exist outside the professional adult world, make their o

Introducing a new concept in family businesses Transgenerational Entrepreneurship addresses how these businesses achieve growth and longevity through entreprene

A brilliant, beautiful guide that sensitizes readers to the realities of aging by exploring changes in abilities that occur throughout one's lifetime, and expla

The reactionary Comicsgate campaign against alleged “forced” diversity in superhero comics revealed the extent to which comics have become a key battlegroun