Understanding Marketing

Understanding Marketing
Author :
Publisher : Harvard Business Review Press
Total Pages : 162
Release :
ISBN-10 : 9781422128923
ISBN-13 : 142212892X
Rating : 4/5 (23 Downloads)

Book Synopsis Understanding Marketing by :

Download or read book Understanding Marketing written by and published by Harvard Business Review Press. This book was released on 2010-01-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: Grasp and navigate the basic elements of a marketing strategy and plan Understand your markets Plan effective marketing programs, advertising campaigns, and sales promotions


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