Search Results for: Unpacking Creativity

Unpacking Creativity

Unpacking Creativity
Author :
Publisher : Cambridge University Press
Total Pages : 323
Release :
ISBN-10 : 9781108473538
ISBN-13 : 1108473539
Rating : 4/5 (38 Downloads)
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Book Synopsis Unpacking Creativity by : Paula Pérez Sobrino

Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.


Unpacking Creativity Related Books

Unpacking Creativity
Language: en
Pages: 323

Unpacking Creativity

Authors: Paula Pérez Sobrino
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-09-02 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Unpacking Creativity for Language Teaching
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Unpacking Creativity for Language Teaching

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Type: BOOK - Published: 2022-06-19 - Publisher: Routledge

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Before unlocking creativity, we must first unpack what it means. In this book, creativity is unravelled from various perspectives and the relevance for language
Unpacking Creativity
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Pages: 323

Unpacking Creativity

Authors: Paula Pérez Sobrino
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-09-02 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, a
Uncommon Genius
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Uncommon Genius

Authors: Denise Shekerjian
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Type: BOOK - Published: 1991-02-01 - Publisher: Penguin

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Drawing on interviews with 40 winners of the MacArthur Foundation Fellowship—the so-called "genius awards"—the insightful study throws fresh light on the cr
The Four Lenses of Innovation
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The Four Lenses of Innovation

Authors: Rowan Gibson
Categories: Business & Economics
Type: BOOK - Published: 2015-03-02 - Publisher: John Wiley & Sons

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Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss