Download or read book What Could Be More Inspiring Than Honesty? How and Why Honest Tea Keeps Its Brand Promises written by Jim Champy and published by Pearson Education. This book was released on 2009-11-02 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats. The Honest Tea story: building a company on truth, customer engagement, and total transparency. With truth as its credo, Honest Tea encountered its first test with a new drink called Zero. Labels were at the printer when the partners discovered their sweetener would add 3.5 calories per bottle. Anything below 5 calories can legally be rounded down to 0: No one would need to know. But for Honest Tea, the discrepancy was crucial....