Search Results for: Wine Management And Marketing Volume 2

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear